In 2021, fans of the Korean boy band Bangtan Boys (BTS) or ARMY once made a scene with the existence of Cold Brew BTS. The reason is that this coffee-flavored drink can now be found in several other countries.
This coffee has two types: a cold brew and a hot brew. For cold brew, there are different flavors. Uniquely, this drink bottle has a picture of the faces of BTS members, such as V, Jimin, Jung Kook, Suga, RM, J-Hope, and Jin together.
This drink was released first in South Korea but has only been sold in minimarkets in several countries. In fact, in 2020, Cold Brew BTS entered the United States market.
Quoted from BNB Global, when sold in America, this drink contains photos of members with the concept of the BTS album MAP OF THE SOUL: 7. The BTS cold brew concept is ready to drink, which means that buyers can enjoy the drink immediately without having to mix it first.
In addition, this coffee drink has also been released in the original photo version of the album MAP OF THE SOUL: PERSONA, in collaboration with Cold Brew BTS by Babinski. The result of this collaboration is interesting because previously, the image on the drink bottle was an animation and not the original photo that the lovers liked.
Many netizens from various countries shared their happiness when finding Cold Brew BTS at the mini market. Anyway, all products that smell like BTS are always the target of fans, ARMY! In Malaysia, 7-Eleven now offers cold brew Americano and hot brew vanilla lattes with the faces of BTS personnel on the packaging.
The South Korean boy group, BTS, has increasing popularity. Not only famous in South Korea, but this boy group under the auspices of the Big Hit Entertainment agency is also famous in other Asian countries, the European continent, and even America.
All BTS-themed products are always in demand in the market. This is the same as when McDonald's issued a BTS Meal which will be available in various countries and make ARMY willing to stand in line.
As if following the euphoria, 7-Eleven Malaysia did not want to be left behind. Quoted from World of Buzz in 2021, 7-Eleven Malaysia changed their Facebook account profile picture to a purple color identical to BTS.
It turns out that his party issued a limited edition coffee drink product. The names are Cold Brew Americano and the Hot Brew Vanilla Latte. This drink is packaged in luxuriously designed cans that display the faces of BTS personnel. The sizes are 270 ml for RM11.90 each or around 2.67 USD.
Previously, 7-Eleven Malaysia had also introduced BTS beverage products in May 2020. It's just that the packaging featured the faces of BTS personnel one by one.
The BTS edition of Cold Brew Americano and the Hot Brew Vanilla Latte is only available in Peninsular Malaysia. ARMYs in Malaysia will hunt for coffee drinks with pictures of their idols.
In Indonesia itself, ARMYs can also get similar products. Cold Brew BTS is sold in small supermarkets, although not all outlets provide it. In addition to Cold Brew Americano, there is a variant of Hot Brew BTS with vanilla latte flavor that lovers can enjoy.
On TikTok, many Indonesian ARMYs are hunting for these two coffee drink products, even though the prices are not low. Many TikTok netizens are experimenting with mixing it with sweetened condensed milk for those who don't like Americano coffee's strong taste.