The BTS group just shook downtown New York and London on August 11. Because the faces of the BTS members are emblazoned on the billboards of the two tourist centers of the city, Times Square and Piccadilly Circus.
As the brand ambassador for the Samsung Galaxy Z Flip 4, the faces of the seven BTS members garnered much attention at Times Square and Piccadilly Circus.
This makes the two centers of the world's bustle into a sea of ARMY.
Here are the facts about Samsung Ads that feel like BTS Concerts in New York and London.
1. Smartphone Ads Feel Like BTS Concerts
Samsung posted an exclusive invitation via Twitter for BTS fans to stop at Times Square in New York City or at Piccadilly Circus, London.
Times Square in NYC and Piccadilly Circus in London are the hubs of the two megacities.
But last Thursday, Samsung suddenly turned Times Square and Piccadilly Circus into small shows simultaneously.
2. Samsung Featuring BTS, Borahae I Purple You
The show, usually full of live music, was completely different this time. You could even say it had never existed before.
At that moment, Samsung released its new product, the Galaxy Z Flip 4.
By cooperating with this septet boy group as brand ambassadors, Samsung Featuring BTS managed to rock Thursday afternoons at Times Square and Piccadilly Circus.
It's not an advertisement if it's without a tagline. One of the product colors is named Bora Purple. Like the typical BTS sentence, Borahae or I purple you.
3. Exclusive invitation from Samsung for BTS fans
The crowds in New York and London occurred because Samsung previously uploaded an exclusive invitation for BTS fans, ARMY.
Through Twitter @SamsungMobile, in the invitation, fans were given a leak that Samsung would give them a special surprise on August 11, 2022, at 4 pm local time.
The invitation was complete with pin points at 10th Ave., New York, and Regent St., London.
Meanwhile, BTS' faces will grace Times Square and Piccadilly Circus until August 31.
4. A sea of ARMYs in New York's Times Square
In Times Square, BTS's signature purple color fills the building. Visitors don't want to miss out on capturing their unique experience.
Along with the BTS video playing, a QR code will appear during their premiere.
Samsung revealed that fans can get their hands on the BTS limited edition poster after scanning the QR code and showing the message on their phone to a member of the Samsung team in Times Square.
Fans who come can also watch the video premiere of BTS with the Samsung Galaxy, Yet To Come, as quoted from KOREABOO on Friday, August 12, 2022.
5. Advertisements wrapped in gigs at Piccadilly Circus
Meanwhile, Piccadilly Circus was suddenly crowded and crowded with ARMYs and locals.
They even took the time to watch the Samsung ad with BTS that aired on the street billboard.
Even from the crowd, fans' cheers could be heard when BTS appeared on the screen, just like a concert.