On June 10 local time, Samsung held its biennial Galaxy Unpacked Event, broadcast live on Samsung's official website and several famous districts such as Times Square in New York and Piccadilly Circus in London.
At this event, Samsung launched their latest smartphone, the Galaxy Z Flip4, along with the latest promotional photos from BTS as Samsung's brand ambassador.
Usually packed with traffic, Times Square and Piccadilly Circus were filled with crowds of fans and locals who stopped to watch the launch of Samsung's latest billboard advertisement featuring BTS that day.
Through various circulating documentation, Times Square and Picadilly Circus can see the purple color of BTS that adorns the rows of buildings when Samsung's advertisements are shown on several giant screens. There, people can pull out their phones to record the unique experiences that Samsung offers.
The atmosphere of the 2022 Galaxy Unpacked Event at Times Square.
Fans attending the event can also watch the world premiere of BTS' special edition MV 'Yet To Come in collaboration with Samsung Galaxy. The BTS video playback displayed a QR code that allows lucky fans to get a limited edition BTS poster.
Meanwhile, at Picadilly Circus, London, an equally impressive sight was seen as ARMYs and locals gathered to watch a video of BTS lighting up the streets in purple in their Samsung commercial.
The release of Samsung's new Galaxy Z Flip4 is also exceptional for BTS and ARMY as one of the four color choices of the smartphone is named 'Bora Purple,' which is inspired by BTS's signature phrase "Borahae (I purple you)." In addition to the Galaxy Z Flip4, the same day, the Samsung S22 and S22+ series were also launched in Bora Purple, you know!
Beautiful, isn't it, the atmosphere in New York City illuminated by BTS's purple color? So far, BTS is probably the first K-Pop artist to create a crowd like a concert at Times Square and Piccadilly Circus. This proves how significant BTS' influence is global.