The collaboration between the fast food restaurant McDonald's and the South Korean K-pop group BTS was enthusiastically welcomed by fans of the South Korean K-pop group known as Army. The BTS Meal menu contains food packages in the form of chicken nuggets, French fries, and soft drinks in special purple packaging. Also accompanied by two dipping sauces, sweet, spicy sauce, and South Korean Cajun sauce.
In addition to long lines at several McD outlets, the Army also hunts for used food packaging. In some marketplaces, the used food packaging is even priced fantastically. For more details, here are some facts about BTS Meal which are being hunted by BTS fans Army, in various countries such as Malaysia and Indonesia.
Army departs from the acronym for Adorable Representative M.C for Youth, different from Army in English, which means Army, this name was chosen by BTS to be the official designation for its fans.
With a relatively high base of Army numbers worldwide, it's only natural that this collaboration between McD and BTS is eagerly awaited. According to an Army member, the product has special packaging and purple color identical to the BTS Army. What's notable is the purple packaging because it's similar to the BTS Army. Same cajun sauce and sweet chili, which makes it unique. The packaging is okay. It's interesting. Just a refresher for McD's packaging, which is usually white and red yellow dominant.
Sealed for Violating Health Protocols
The number of online motorcycle taxis lining up at various McDonald's outlets makes it difficult for McD managers to manage the queue line. Some areas were temporarily sealed because they did not apply the health protocol discipline. In Indonesia, 5 outlets are temporarily closed. The crowds at the outlets occurred shortly after the BTS Meal promo was launched. So it was forced to give witnesses a temporary closure because of the group. If they violate it again, we will impose a costly fine.
Profit Tens of Thousands of USD
Sales of food packages in collaboration with BTS are also projected to exceed the sales of food packages from previous alliances. Because the current popularity of BTS can be said to be greater than the two last public figures.
Reporting from Forbes, McDonald's strategy through collaboration with BTS is projected to generate profits of up to tens of thousands of US dollars. This is reflected in the partnership between McDonald's and several well-known public figures that have previously been done. BTS is known to have a relatively large fan base, as seen from its number of followers on Twitter, which reaches 34.5 million followers. BTS itself is one of the most expensive-paid groups in the world.
Long Queues of Online Motorcycle Taxis
Long lines were seen at various McDonald's outlets in Malaysia and Indonesia. In addition to many ARMYs waiting for this collaboration, long queues in multiple regions suddenly became a trending topic on Twitter with the hashtags BTSxMcD and #BTSMeal. Considering that the purchase of this BTS Meal is only made through online orders, it is natural that those who stand in line are online motorcycle taxi drivers. However, not a few soldiers thanked the online motorcycle taxi drivers. The forms were varied, ranging from greeting cards, packages of drinks, and basic necessities, to tips.
Those are several reasons why is the BTS Meal so expensive. You could even say it was costly. However, please note that the BTS Meal menu includes 9 pieces of Chicken McNuggets, Medium Fries Medium, Coca-Cola Sweet Chili Sauce, and Cajun Sauce Then. The main reason BTS Meal is so popular is that it is only sold for a limited time, so the menu becomes a limited edition.